O2C Advisory · European Wholesale

Your O2C process is
leaking revenue.
Let's fix that.

Nearly two decades running wholesale Order-to-Cash at European scale. I embed with your team to map the gaps, fix the process, and make the improvements stick — without handing you a deck and walking out the door.

Three ways to work together

Designed for sportswear and outdoor brands with European wholesale ambitions in the €10–100M range. Start with a single call or go deep — structured to match where you are.

01

O2C Diagnostic Call

A focused, structured call where I identify your top three Order-to-Cash friction points — with a clear assessment of what's causing each and concrete recommendations on how to fix them. You leave with a prioritized action list, not a vague audit summary.

€599 · One-time

02

O2C Process Deep Dive

A current-state/future-state mapping of your entire Order-to-Cash cycle. I identify where orders break down, where cash gets delayed, and where first-time-right quality is being sacrificed for speed. You get a prioritized roadmap, not a generic audit.

€9,990 · 3-month engagement

03

Implementation Advisory Retainer

Six months of embedded advisory. I work alongside your team to execute the improvements — stakeholder alignment, process redesign, EDI and tooling decisions, chargeback reduction, and cash collection optimization. Not consulting from a distance.

€4,990 / month · 6-month engagement

Process serves revenue.
Not the other way around.

1

People, Process, Tools — all three

Throwing headcount at a broken process just buys time. Real improvement means aligning people, process, and tooling together. That's where ROI lives.

2

Revenue growth ≠ profit growth

Onboarding new wholesale partners feels like progress. But if your O2C can't absorb the volume at quality, you're growing revenue while shrinking margin.

3

Speed kills quality — then kills speed

Getting orders out faster compounds into rework, chargebacks, and disputes. Upstream quality fixes are slower to implement and faster to pay back.

4

Commercial urgency blocks root cause

The chase for revenue targets consistently crowding out root cause analysis is the reason most O2C teams are stuck fighting the same fires year after year.

"Most O2C problems aren't process problems. They're alignment problems wearing process costumes."

— Niko Rohrbach

I spent nearly two decades at the intersection of wholesale commercial operations and supply chain execution across European markets. I've seen what happens when the two sides of that equation stop talking to each other — and I've learned how to fix it.


The brands I work with aren't failing. They're growing — and their O2C hasn't kept pace. My job is to close that gap before it closes their margin.

What changes when O2C works

Better order quality, faster cash conversion, and fewer escalations aren't operational wins. They compound into measurable commercial outcomes.

↑ FTR
First-time-right order quality — fewer chargebacks, fewer disputes, less rework
↓ DSO
Days Sales Outstanding reduced through upstream process fixes, not downstream chasing
↑ NWC
Net working capital freed up when cash stops being trapped in the O2C cycle

Unlocked revenue

Orders stuck in exception queues, disputes, and manual holds represent cash that's earned but not yet collected. Fixing the cycle releases it.

🎯

Partner retention

Wholesale partners who experience smooth, predictable O2C are easier to retain and more likely to grow. Friction drives churn.

📐

Scalable operations

A process that breaks at 80 orders will break harder at 800. Fix the model now, not after the next growth push forces the crisis.

🤝

Alignment that holds

Commercial and operations aligned on shared KPIs. Less firefighting, more deliberate execution — and leadership that can trust the numbers.

Let's see if there's a fit.

I take a small number of engagements at a time. If your O2C is underperforming your commercial ambitions, reach out — even if you're not sure what you need yet.

Based in Europe · Available across EMEA

No sales process. Just a conversation.

Message sent ✓

I'll be in touch within 48 hours.